Key Account Management

Overview

This Key Account Management training will expose participants to the importance of Key Accounts to organizations. Company customers are usually viewed from the window of cost and value to the organization. There is usually a cost involved in the acquisition and maintenance of customers, so also are customers categorized based on their value to the organization.

Key Accounts are strategic partners to businesses, and they must be seen as very important growth drivers for businesses. It is therefore important that the Sales Team must learn the necessary skills and attitudes it needs for managing Key Account customers/clients.

Other information

eCourse materials, quizzes and course certificate at completion.

Target Audience

This training is designed for key account managers, sales managers, and cross-functional personnel who seek to understand modern customer management practices to improve cross-functional support and develop personal careers in Key Account Management.