Retail Sales Management

Description

The ever dynamic and challenging sales environment requires that sales managers are equipped with the necessary up-to-date skills, market knowledge, and technology-enabled processes to understand the complexities of the sales business in an emerging retail context.

There is no argument about the fact that one major way of empowering the people saddled with these onerous tasks is by exposing them to relevant knowledge and experience, that is required to manage the sales functions and consequently grow the business.

This training Retail Sales Management focuses on all the cores area of knowledge and competence that is expected of a modern-day sales manager. Methods, practices, and tools that are an essential part of tactical and strategic sales management will be explored during the training including the use of sales based analytics to predict market behavior and demand-side dynamics of consumer buying decisions in a market marked by price sensitivity, availability and aggressive competition.

Training Objectives
At the end of the training, participants will be able to;

Build awareness of the retail industry to foster career growth among people who work in retail.

Assess their own strengths and weaknesses to devise sustainable strategies to survive and grow in competitive markets.

Create and analyze retail metrics to monitor store performance and enhance retail staff productivity.

Explain the retail sales management process and lead, coach, and motivate retail sales associates.

Develop and implement HR processes and balanced scorecards to evaluate store and individual performance levels.

Learning Outcomes
At the end of this course, workshop participants will:

• Understand how to help sales managers become good managers of self and allocated resources –both human and material.
• Have a broader perspective of managing the entire business, thinking like a CEO and a business owner!
• Be able to develop a certain level of independence and confidence in making the decision for short term and long-term benefits to the organization
• Learn how to be good managers by leading from the front (leadership by example) and inspiring their associates and subordinates to take responsibility for driving the business to success.
• The participants will understand all the available tools that they will use to constantly achieve and surpass sales targets.

Mode of Delivery                                                                                                                                                                                                                               

• Face-to-face learning with instructor-led class exercises and project-based/assignments learning methodology
• 2 days of learning sessions
• Course material and Course Certificate will be issued
• Virtual learning available on request

Target Audience

This training is for senior sales managers, key account managers, retail business owners, retail chain managers.