Developing and Managing Relationship with Big Customers

Description

The course, Developing and Managing Relationships with Big Customers gives a better insight into how to manage key customers.                                                According to Forbes, businesses must invest in strong customer relationships or they will lose to competitors who are all too eager to poach customers who will abandon a vendor at the drop of a hat. Hence the need for businesses to learn how to form a strategic alliance with the key 20% customers responsible for 80% of the business revenue.

Retaining and managing relationships with big customers is not by aggression in sales but through consistent delivery of exceptional customer service amongst other factors.

Learning Objectives:

• Understand the principles of developing strategic relationships with major customers
• Identify major customers and develop management plans that are mutually beneficial.
• Be able to develop strategic relationships with major customers to meet a mutual objective.
• Be able to evaluate the success of strategic relationship activities and plan for future opportunities.

Course Modules:

• Introduction
• The Principles of Developing Strategic Relationships.
• Identification of Big Customers & Business Planning.
• Winning with Big Customers
• Creating Mutually Beneficial Relationships.
• Managing and Monitoring Big Customers
• Customer Information Management
• Communicating with Big Customers

Mode Of Delivery

• Face-to-face learning with instructor-led class exercises
• 2 days of learning sessions
• Course material and Course Certificate will be issued
• Course video available on demand
• Virtual class learning available on request